About Us
Opinion research is more important than ever to cut through the noise and get to the truth of the public’s hearts and minds. Wick is a new breed of opinion research agency that uses automation and industry-leading technology to switch the focus from executing daily tasks to creating breakthrough moments.
Leadership
David Burrell
Chief Executive Officer
Chief Executive Officer
David’s experience in building successful consulting and marketing firms gives him an intimate knowledge of the role market research insights play in building winning strategy and great content. This experience also gives him a detailed understanding that the challenges that stand between firms and gaining those insights.
As the CEO of Wick, David uses this knowledge to execute the company’s vision of building a market research platform for the emerging market of insight seekers that are ready to bypass expensive inefficiencies and get strait to the insights that drive better decisions.
David and his wife Monica live in Atlanta. They have 3 boys, Shepherd, Bear and Owen.
Chris DeVed
President
President
In addition to overseeing the direction of the company as Wick’s President, Chris also serves as the company’s head of product; working with our Chief Innovation Officer on designing new ways to make Market Research better. Chris got his start getting to see how some of the fastest growing software companies in the world built and sold disruptive products. His experience in SaaS sales and exposure to scalable products are the ingredients that help him oversee the direction of the company, with a focus on building technology that solves big problems.
Chris graduated from the University of Georgia. He lives in Atlanta with his wife, Christi and their 2 boys, Jack & Leo.
Blaise Pericas
Chief Innovation Officer
Chief Innovation Officer
As a highly skilled designer and a bold innovator, Blaise is responsible for the design of the product and the brand; he is leading the continuous effort of internal research and development for future-facing product concepts. He is Wick’s chief instigator who habitually challenges the difference between the way things are- and the way things should be.
Central to his process is getting into the mind of the user, because of this he spends half of his time diving through data and interviewing both team members and customers to uncover insights that could offer potential opportunities for market disruption and creating the best product experiences possible. He is a strong advocate of the end user, a design-fanatic and pioneer of a unique approach to the innovation process which integrates design-thinking and rapid prototyping into a user-centered, research-driven model.
Coming from a background of digital brand development at both WPP and Publicis; Blaise has developed digital experiences and advertising for a variety of brands including HP, AT&T and Motorola.
Advisors
Rob Stone
Market Research Executive
Rob is CEO of Grail Insights, immediate past Board Chair of the Insights Association, and a veteran executive in the Insights Industry. Since joining Wick as an advisor, Rob’s ability to look past the curve in this industry has and will continue to help our team drive to a product-market fit that has the value & timing that maximize Wick’s upside in this $45B Industry.
Rob graduated from University of Chicago and received his PhD from Columbia University. He lives in Atlanta with his wife. They have 2 children, both currently in school at the University of Chicago.
Don Burrell
Business Executive
With over 32 years of experience in the political and public affairs markets, Don founded his consulting agency in 1992. Don’s knowledge and relationships have been a constant source of help as Wick works to provide the best possible polling and message testing solutions in a field where he ran his business for over 3 decades. A Tennessee Grad and Marine, Don lives in Atlanta with his wife, Carol. They have 3 children and 4 grandchildren.
Eric Musser
Software Executive
A highly visible and well respected technical software executive, Eric Musser closely advises Wick on identifying and executing technical solutions that can have transformative benefits for its customers. Currently Eric Musser works with Pegasystems as part of the acquisition of OpenSpan in April 2016, for whom he was the CEO. Over the past 20 years he has built a successful track record of leading multinational technology companies, with a proven formula of creating value for both customers and shareholders.
A graduate of Pitt, Eric lives in Berkeley Lake, Ga with his wife Kara.
Jim Eckstein
Entrepreneur & Software Executive
With three successful exits under his belt as a Founder CEO and five exits as a director or advisor, Jim has helped guide Wick during both the early stages and growth stages of its development. In addition to Jim’s success, as a well-known adviser and investor in the Atlanta technology community, he has helped pull a team together that Wick can contribute to much of its success.
A graduate of the University of Cincinnati, Jim lives in Atlanta with his wife and 3 boys.
Reed Keller
Business Executive
From 1983 until his retirement in 2002, Reed was a Partner with PricewaterhouseCoopers (PWC), where he quickly rose in the firm to become Vice Chairman and a member of C&L’s global leadership team. Following the merger of C&L and PWC, he was appointed PWC Vice Chairman with responsibility for Retirement & Health Plan Consulting & Outsourcing Worldwide. In 2002, Reed became an operating executive for a number of companies that experienced highly successful sell events under his leadership.
A Tennessee Grad and Marine, Reed lives in Atlanta with his wife Cathy. They have 3 children and 4 grandchildren.