Foundry
Foundry turns asked, acquired, and observed audience data, plus scoring, population, and predictive models, into documented, validated, AI-ready intelligence foundations.
It keeps audience datasets, population models, and score models in one governed place.
Each asset keeps the basics attached: source, definitions, lineage, caveats, version, validation notes, and status.
What Foundry governs
Survey responses, panel files, voter or customer records, CRM fields, behavioral observations, enrichment tables, and other structured sources.
Universe definitions, weighting schemes, segments, cohorts, sample frames, population estimates, and adjustment logic.
Propensity scores, fit scores, priority rankings, affinity measures, risk indicators, classifications, and predictive outputs.
Connectors
Connect to the operational and marketing systems where audience activity, customer records, and campaign context are already being created.
Sync governed tables, modeled outputs, and structured audience records from the warehouse environments teams already trust.
Pull files and folders from cloud storage so source extracts, partner drops, and recurring deliveries can be governed in one place.
Upload the spreadsheets, codebooks, survey exports, model files, and one-off research artifacts that still carry critical context.
