Wick
Wick Research

What 1,008 likely Maine voters told us in June.

Topline results and crosstab analysis from our June 11–14 survey for 2Way: the Collins–Platner Senate race, the controversies, and the frame wars being waged over a locked electorate.

Editorial illustration for the Maine Senate survey: Graham Platner with a demon on his shoulder, skeletons in an open closet, and three labeled monkeys representing Democrat, Independent, and young voters.
Section 1

The Topline

A statistical tie between two fully defined, deeply unpopular candidates — in an electorate that has almost entirely made up its mind.

U.S. SenatePlatner +2.2
45.4Susan Collins (R)
47.6Graham Platner (D)
Undecided / other 7.0% · inside the ±3.1 margin of error
How locked is it?Very
88.7% firmly decided
11.2% persuadable or undecided
95.0% absolutely certain to vote · 0.2% haven't heard of either candidate

Graham Platner leads Susan Collins 47.6–45.4, a 2.2-point edge inside the margin of error, with just 7.0% undecided or committed to another candidate. Unlike most June polls, there is no definition race to run here: both candidates are known to 99.8% of the electorate, 88.7% of voters say their choice is firm, and 95% say they are absolutely certain to vote. What's left in play is a persuadable pool of roughly one voter in nine.

The environment is hostile to the incumbent party: Trump's job rating in Maine is 41.9% approve / 58.0% disapprove, this sample voted Harris over Trump by 7.7 points in 2024, and cost of living dominates the issue landscape (Section 4). And yet the race is effectively tied, because both candidates are carrying serious damage — Collins a collapsed crossover brand, Platner a set of personal controversies that a majority of voters say have made them more negative about him. Which damage weighs more in November is the question at the center of this race, and Section 6 takes a view.


Section 2

The Senate Race

Platner 47.6 / Collins 45.4 / 7.0 undecided or other

The demographic architecture: a ten-point gender gap (Collins +3.0 with men, Platner +6.9 with women), and a stark density divide in a state where rural and small-town voters are 72% of the sample — Collins wins them 51.0–43.2 while Platner takes urban Maine 61.5–29.5 and the suburbs 56.5–32.4. Both bases are consolidated: Collins holds 94.5% of Republicans and 93.0% of Trump '24 voters; Platner holds 86.8% of Democrats and 86.6% of Harris '24 voters. Independents break Platner 51.5–37.8, moderates 47.8–40.6.

U.S. Senate ballot
If the election for U.S. Senate were held today, who would you vote for?
Finding No. 1

Both brands are underwater. This race is a contest of negatives.

−9 / −7
net favorability: Collins 45.4/54.4, Platner 46.3/53.4

Neither candidate is liked by a majority of the electorate. Collins sits at 45.4% favorable / 54.4% unfavorable with a striking 42.0% very unfavorable; Platner is at 46.3/53.4 with an even higher 47.4% very unfavorable. Both are less unpopular than Trump (41.7/58.3 favorability in Maine), but not by much; Section 4 charts all three on one scale. In a race between two negatives, the advantage tends to sit with the candidate whose damage feels less disqualifying to the small slice of voters still weighing it — which is why we read the frame wars below as the numbers to watch.

Finding No. 2

Collins's problem isn't Republicans. It's the crossover that used to save her.

24 → 5
share of Harris '24 voters who say they backed Collins in 2020 vs. share with her today

Collins has never won without crossover, and it has evaporated. This sample recalls its 2020 Senate vote as Collins 56.0 / Gideon 34.4 — and among today's Harris voters, 24.0% say they voted Collins in 2020. Just 5.2% are with her now. Her Trump-voter retention (93.0%) is not the issue; nearly her entire deficit is stored in left-of-center voters who have personally voted for her before and have currently parked with Platner or in the undecided column (8.1% of Harris voters are undecided, versus 4.7% of Trump voters). Recall of past votes flatters winners, so treat the 2020 numbers as directional — but the pattern is clear: these are lapsed Collins voters, not strangers.

Finding No. 3

The "independent Susan" brand is losing every frame it's tested on.

53–43
"votes with Trump 95% of the time" beats "most independent member of the Senate"

The independence brand has been central to five Collins victories, and in this survey it is under real strain. Offered the choice, voters say she "votes with Donald Trump 95% of the time and is only bipartisan when it doesn't matter" over "one of the most independent and bipartisan members of the Senate," 52.7–43.1 — independents say it 56.8–37.3. On seniority, "30 years… time for new leadership" beats "seniority has given Maine real power," 50.9–45.1. The trait battery tells the same story: she is the elite-serving candidate by 32 points (52.2–20.4), loses "candidate of change" 26.2–53.0, "in touch with working-class Mainers" 40.5–50.0, and "keeping America out of unnecessary wars" 34.3–46.7. What she still owns is character: "morally upstanding" is hers by 25 points (49.1–24.3), and she even wins it among independents 41.7–24.5. Against this particular opponent, that is not a small asset.

Editorial illustration of a members-only Washington Club concierge desk labeled Senator Susan Collins at your service, where Collins hands an access key to a line of lobbyists holding folders labeled tax breaks, defense contracts, pharma favors, and campaign donors, while a lone Maine voter holding ticket number 57 waits behind a velvet rope.
Seniority is Collins's oldest pitch: experience, committees, clout for Maine. This electorate hears it differently — she is the elite-serving candidate by 32 points, and "time for new leadership" beats "seniority has given Maine real power," 51–45. Four decades of access now reads, to many voters, like membership.
Candidate image battery
Which candidate — Susan Collins or Graham Platner — better fits each description?
Susan CollinsGraham Platner
Competing statements
Which of the following statements comes closer to your own view, even if neither is exactly right? Full statement wording in the text above.
Platner-friendly frame Not sure Collins-friendly frame

Section 3

The Platner Controversies

Three allegations tested; all three fully known to the electorate; a majority more negative for it. He leads anyway.

Finding No. 4

A majority says the controversies made them more negative on Platner — and he leads anyway.

52.5%
more negative on Platner after the controversies; 41.3% much more negative

Asked directly, 52.5% of likely voters say the controversies have made their opinion of Platner more negative (41.3% much more negative), against 15.2% more positive and 31.3% unchanged. A 55.8% majority thinks the controversies will matter to most Maine voters in November. Awareness is saturated — fewer than 1% haven't heard of each allegation. None of this has cost him the lead so far. The simplest explanation: opinion formed with the controversies priced in — his 46.3% favorability and 47.6% ballot share appear to already contain them.

Concern about each allegation
How concerned are you about each of the following reports? "Not aware" (≤1.1% statewide) omitted.
Very concerned Somewhat concerned Not very concerned Not at all concerned
Opinion of Platner after the controversies
Thinking about these controversies together, has your overall opinion of Platner become… ("About the same" includes not sure.)
More negative About the same More positive
Finding No. 5

Independents call the controversies a Washington takedown, 53–40.

47 v 49
statewide: "DC insiders taking down a threat" vs. "serious character flaws"

The question to watch is not whether voters are concerned — they are — but which story they tell about the concern. Statewide it is a dead heat: 48.5% say the controversies "reveal serious character flaws that should matter regardless of his politics," 47.4% say they are "being pushed by Washington DC insiders and the media to take down a candidate who threatens the political establishment." But the middle is currently siding with Platner: independents choose the takedown frame 52.6–40.2, and moderates 48.7–42.5. That is the anti-establishment antibody that appears to be protecting his lead. It is worth noting who remains genuinely uneasy inside his own coalition: roughly one in five Democrats and Harris voters report being very or somewhat concerned about the abuse allegations specifically (Democrats 40.2% combined), and 22.9% of Harris voters say the controversies made them more negative. The concern is real and broad; so far, the frame has kept it from converting.


Section 4

The Political Environment and the Issues

A cost-of-living electorate that is sour on Trump — with two candidate-specific frame wars layered on top.

42 / 58
Trump job approval / disapproval in Maine; 54.7% disapprove strongly
35.6%
name cost of living / inflation as their #1 Senate voting issue — triple any other issue
10.7%
say a candidate's character and personal conduct is their #1 issue — rising to 17.7% among Trump '24 voters

Trump: deeply underwater, with hard intensity

Trump's job rating in Maine is 41.9% approve / 58.0% disapprove, and the disapproval is nearly all hard: 54.7% strongly disapprove against just 3.3% somewhat. Independents disapprove 66.9–32.9. His drag on the Republican ticket is real — and it is fuel for the "votes with Trump 95% of the time" frame that is currently beating Collins's independence brand 53–43 (Section 2).

Favorability and presidential job approval
What is your overall opinion of each figure? For Trump, also: how would you rate his overall job performance?
Strong negative Soft negative Soft positive Strong positive

The issue landscape: costs first, character on the board

Cost of living is the top issue for 35.6% — first among every party, every ideology, and both genders (Democrats 41.5%, Republicans 30.9%). The rest of the board is fragmented: immigration is second overall at 12.7% but is almost entirely a Republican issue (28.7% of Republicans, 37.4% of very conservatives, 1.8% of Democrats); Social Security and Medicare draws 11.7% in one of the nation's oldest states. The notable entry is "a candidate's character and personal conduct" at 10.7% — and its partisan skew inverts the usual pattern: 17.7% of Trump voters call it their top issue against 4.1% of Harris voters. In this race, character is a Republican-coded voting issue, which points to where the Collins campaign's leverage likely lies.

Most important voting issue
Which ONE of the following issues is MOST important to you personally in deciding how to vote for the U.S. Senate this November?

The upshot: on generic terrain — a Trump-minus-16 state with a cost-of-living electorate — the Republican incumbent should be losing comfortably. She trails by two. The likeliest reason: this race is not being fought on generic terrain. It is running through two simultaneous character referendums, and our read is that the frame wars in Sections 2 and 3 are the best available guide to where the seat lands.


Section 5

What to Watch

With both candidates fully defined, the metrics to watch are the size of the persuadable pool, the three frame wars, and the crossover share.

Finding No. 6

Only about one Maine voter in nine is still in play.

11.2%
6.7% persuadable + 4.5% genuinely undecided

The persuadable pool is tiny, and its composition may matter more than its size. The in-play share concentrates among somewhat-liberals (19.5%), moderates (19.3%), independents (17.7%), and suburban voters (16.5%) — and among Harris voters (14.3%) at more than twice the rate of Trump voters (6.6%). Republicans are the most locked group in the survey (97.1% firm). In other words, the remaining persuadable universe leans left-of-center and looks a great deal like the crossover Collins has won five times before. On paper, that cuts in her favor: virtually all of the movable vote is movement she would be receiving, not defending.

How firm is your vote choice?
By group, sorted by the share still in play; labels shown for segments ≥4%
Firmly decided Could be persuaded Genuinely undecided

The trackers for the next wave

Because name ID is saturated, the leading indicators here are attitudes, not awareness. Four numbers to track: the takedown-vs-character frame (48.5–47.4 statewide today, 52.6–40.2 toward Platner among independents) — if the character side of that question moves above the mid-50s with independents, expect his lead to come under real pressure; the independence frame (53–43 against Collins today) — her recovery likely runs through narrowing it; the Harris-voter crossover share (5.2% today against roughly 24% recalled in 2020) — points she reclaims there come largely out of Platner's column; and the undecided composition — 25.4% of undecideds currently lean toward another candidate, which matters in a ranked-choice state. Maine tabulates Senate races by RCV; in 2020 Collins won a first-count majority and no reallocation occurred, but in a two-point race, where third-candidate voters rank the majors is a live variable.

Section 6

The Pollster’s Read

The data ends here. What follows is a read, not a result: the pattern recognition that comes from decades of measuring public opinion and watching elections confirm the numbers, defy them, and everything in between. We think it’s worth having. We would never call it math.

Our read: Collins gains from here. Start with the history, because in Maine it is not incidental: public polling has understated Susan Collins before, and badly. In 2020 she trailed Sara Gideon in essentially every public survey, often by mid-single digits, and won by nine points on the first count. This poll carries its own echo of that pattern — the sample recalls a 2020 Senate vote of Collins 56 / Gideon 34, a margin far larger than the real result (winner's recall bias inflates it, but the direction is instructive: these are voters who think of themselves as people who vote for Susan Collins), and yet gives her just 45.4 today. A June price on Collins has been a poor November predictor in the recent past. We treat 45.4 as her floor, not her ceiling.

Her deficit is stored in voters she has won before — and the exposure ahead is aimed at those same voters. The gap between Collins at 45 and Collins at 50 is not persuadable Republicans (she holds 93–94% of her base) — it is the lapsed crossover: Harris voters, somewhat-liberals, moderates, and suburbanites who have voted for her in the past and currently sit either with Platner or in the undecided column. Those same groups are where the remaining persuadable pool concentrates (Section 5), and they are not comfortable votes for Platner: a fifth of Democrats report real concern about the abuse allegations, 23% of Harris voters say the controversies made them more negative, and the frame protecting him — "a Washington takedown" — is a June frame that has not yet been tested by sustained paid media, debates, and the character contrast Collins is uniquely positioned to draw (she wins "morally upstanding" by 25, including with independents). The controversies are fully known but not yet fully litigated. As exposure increases and the abstraction of "controversies" becomes specific, repeated, and unavoidable, the takedown frame likely needs to keep holding something close to a 12-point margin with independents for Platner's lead to hold its shape. We doubt it stays there to November.

The counterweight is real: this is a Trump-minus-16 state, and her independence brand is damaged. "Votes with Trump 95% of the time" beats her own framing 53–43, and "time for new leadership" beats seniority 51–45. If the race becomes a referendum on Trump or on thirty years in Washington, her ceiling drops and the environment does Platner's work for him. Her path runs through keeping the race about Platner — which, given the material, strikes us as the more natural resting state of a campaign's final weeks. Our expectation: the race tightens as election day approaches, reaching even or better for Collins by late October, with the size of her close shaped by how much of the takedown frame survives a fall of paid exposure. Watch the four trackers in Section 5; if the independent share of the takedown frame is still above 50% in September, revisit this section. History suggests it won't be.