Just add data.

Wick grows your workforce with AI agents that take the market data you buy and generate from chaos to order to insight.

SOS Database
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Canvassing Respondents
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Mystery Zip Drive
Polling Respondents
3rd Party Enrichment
Purchase History
Vote History
Brand Lift Respondents
Respondents
2nd Party Data
Consumer Database
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Marketing Exhaust
Market Research
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Modeled Universe
Phone Banking Data

Welcome to the Agent Era of
B2C Market Insights

Wick is a platform that uses AI agents to eliminate the expensive, multi-partner processes between your data and market breakthroughs.

AI-Powered Data Processing

Agents with a plan.

Data readiness depends on consistent, systematic tasks like classification, annotation, and linking. Wick’s proprietary framework is your master plan to scale across every column of your data—and our agents have it memorized.

Say hello to Norma

Norma leads a team of agents that are trained to process your data into a performant, secure, normalized data environment.

  • Classification:  A new kingdom for consumer data organization and definition.
  • Lineage:  A system to track and document origins, owners, transformations, and more.
  • Identification: A rule-driven way to name, label, and describe your data species and specimen.
  • Linking: An answer to the age old problem of data integration.

AI-Ready Data Environment

Enterprise-Grade
Data Environment

Secure, integrated, and all yours. After Norma lays down the data processing law on your data, it is organized into a modern, secure data environment where your data awaits your instruction.

Learn about Wick’s security standards →
Modeled Universe
2nd Party Data
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Market Research
Vote History
Consumer Database
checklist icon
Marketing Exhaust
Canvassing Respondents
Phone Banking Data
Purchase History
Respondents
Text Message Replies
SOS Database
Icon with graphic
Mystery Zip Drive
Polling Respondents
3rd Party Enrichment
Brand Lift Respondents

AI-Native Insights Workbooks

It's the age of breakthrough moments.

Wick’s Insight Workbooks are the first analytics tool designed from the ground up to unite people, AI agents, and data in a powerful, all-in-one user interface. Collaborate seamlessly to build, enrich, and analyze datasets with unprecedented depth and speed.

Dora the data explorer

The age of AI powered insights is finally here. Just ask Dora and watch the time to insights become impossibly easy and fast.

  • Build Datasets: Turn Natural Language Requests into instant queries and subsets.
  • Enrich Datasets: Need to append data from another data source to increase insight potential? Just ask.
  • Discover Insights: Dora can report, mine, and analyze your datasets to copilot towards previously buried breakthrough moments.

The truth is in here. Dare to know.

Wick turns marketing data chaos into order and order into pure potential. Now, it’s time to capitalize on it. With a truly integrated data environment and Dora there as your copilot, the age of truth is finally here

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Keep up with Wick

Read about what we’ve been working on and stay up to date on Wick news, product enhancements, and more.

The Wick Blog

See Wick in action

Contact us with questions or schedule a personalized demo.