About Us

Our mission is to accelerate AI-powered solutions in the B2C marketing ecosystem

The future of AI-driven insights and efficiencies that transform the work of B2C marketers and researchers demands elite data quality, powered by cutting-edge processing systems. Our team exists to build a user-friendly platform embedded with with these advanced systems and the tools to seamlessly apply them to your data.

How we see it

The keys to unlocking AI for  B2C marketers and researchers

— A letter from Wick founder David Burrell

To truly unlock the power of AI for B2C marketing, we need data processing systems that are not just good—but revolutionary. Think about it: data classification, naming, lineage, descriptions, annotation, labeling, and unification. These processes need to be scalable, as precise as the most rigorous academic work, and executed instantly.

Here’s the challenge: even the biggest enterprises, with all the resources in the world, lack the systems—and the teams of experts—needed to pull this off. That’s where Wick comes in.

At Wick, we’re tackling both problems head-on. We’re doing for consumer data sciences what Carl Linnaeus did for the biological sciences: creating an industry-accepted, scalable standard for processing and understanding data. And we didn’t stop there. We trained Norma, an AI agent built to run these systems seamlessly, and embedded her into a user-friendly platform designed for B2C organizations of all sizes.

Whether you’re building your own AI solutions or using our all-in-one explorer, Dora, Wick empowers you to do it all—effortlessly

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